A landing page is a web page that aims to convert visitors into prospects or customers.
It is often used as part of a web marketing strategy.
We could translate Landing Page into French as Page d'Atterrissage. Unlike a traditional web page, a landing page is designed to encourage visitors to take a specific action, such as filling out a form or purchasing a product. It is therefore optimized for conversion and only offers one type of navigation, call-to-action. A landing page must include the following elements: an effective and sales title, good impactful visuals, a summary of the proposed offer that is quick and easy to read, a form that allows you to create interaction with qualified prospects of interest real for offer, etc.
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